Bachelor of Arts in Marketing

Marketing at Lakeland University

In today’s fast-paced, digital-first world, marketing professionals are in high demand. Whether you're looking to transition into a marketing career or advance in your current role, a degree in Marketing offers a clear path to new opportunities and growth.

Marketing is no longer just about traditional advertising—it's about understanding the digital landscape, connecting with consumers through various channels, and driving business success. Our program is tailored to meet the demands of the modern marketing landscape. We offer four specialized emphases to help you focus on your career goals:

• Sales Management: Lead and manage teams to drive revenue and grow customer relationships.
• Digital Marketing: Master online strategies, social media, and SEO to meet today’s digital-first world.
• Retail Management: Oversee operations and marketing strategies for retail businesses, enhancing customer experiences.
• Graphic Design: Combine creativity and strategy to design visual communications that engage and persuade.